Today’s website review focuses on Mister Nice Guy Cupcakes from Melbourne, Australia. Let me just say that I have tried the cupcakes and they are delicious, but back to the serious stuff. Three reasons I wanted to use this website as a copywriting example were: Read More »
Whether you’re a musician, photographer, writer, painter, sculptor, or a generally creative guy or gal, these four creative artist website content examples will hopefully give you inspiration for your website content.
1. Doodlers Anonymous
A social network for doodlers, a doodler news site, and so much more. It’s tough to describe the website content on DoodlersAnonymous.com, but I do like that most posts and pages are succinct. The images speak volumes. You’ll need to go there to understand the fab work they do.
In fiction and other forms of literature every scene moves the story forward with an action. You have a series of reveals that keeps things interesting and keeps the reader turning the page.
This approach doesn’t usually translate well for professional website content, but it can work if you change your thoughts on standard web design and write casual, conversational copy. I know of two companies that have done this and mastered website content storytelling. But before I tell you about them, I want to first outline a few standard web usability rules, which say:
- Websites should contain multiple pages.
- Each page should serve its own function (e.g., services page describes your offerings and about page describes YOU, etc.).
- All web pages should be independent of each other. You never know what page a visitor will land on first — it’s not always your home page.
- Web content should sell the sizzle right away, not contain too many details, and focus on a strong call to action.
Now that you know the rules, let’s see two examples of professional website content that break away from the norm and have a strong storytelling appeal.
Read More »
A media center contains all the basic information that a traditional journalist, blogger, or marketing pro would want to know about your business or organization. And it’s all in one tidy section of your website.
Not all businesses would benefit from a media center (also called a news room or some other variation). However, if you field calls from the media or if you would like to field calls from the media, then a media center could provide incredible benefit. Read More »
This week’s example of a business website with sharp content belongs to Goosetown Tavern here in Denver. There are three main reasons why I wanted to use this website as a restaurant website example.
1. The people behind the website tell the story of Goosetown Tavern. There really were geese that inspired the name of this joint. Website content writing is story telling.
2. Goosetown Tavern wants to be known for its spectacular happy hour, and so they make their happy hour the focal point of the site. Having a niche makes it easier to market your business and set yourself apart from the rest.
3. The website has a clean design with easy-to-read copy. Crisp!