Food Marketing Costs at a Glance {Infographic}

Food Marketing Costs at a Glance {Infographic}

In this infographic by The Condiment Marketing Co. we look at 2016 food marketing costs at a glance. When considering your food business advertising and marketing, look at all the options, the prices, and also consider where you will reach the most customers. Read More »

Colorado Demographics for Food and Drink Research

Colorado Demographics for Food and Drink Research

The Condiment Marketing Co. works closely with Food & Drink Resources here in Denver as a marketing partner. We recently collaborated to create this Colorado market research infographic to illustrate Colorado’s demographics and how the population is ideal for market research, something FDR does at its Denver Innovation Center.

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A Visme Review

A Visme Review

The fine folks at Visme.co contacted us to do a blog post review of their tool that makes creative, interactive online content easy. We normally turn down requests for reviews unless it truly is something we find useful, and Visme has definitely proven to be useful. Read More »

Web Content By the Numbers {Infographic}

Web Content By the Numbers {Infographic}

Yesterday I shared just about every website content writing tip I know – a whole long list of 99 tips. It’s not possible to follow each and every piece of web content advice in every piece of content you write. I know I don’t.  However, there are a few rules/tips that I do always follow. I follow the tips because there are numbers to back them up.

This infographic is based on eight of those web content writing tips that guide my work. Take a look and tell me what you think in the comments. If you like the infographic, copy the code below the graphic and embed it on your own site. Read More »

Pledge: Spare the Web from Haphazard Copy and Design {IMAGE}

Pledge: Spare the Web from Haphazard Copy and Design {IMAGE}

What do you think of websites with these features?

  • White text on black background
  • Super long paragraphs with no real point
  • Pictures that don’t match headlines

If you are anything like me and my graphic designer friend Anna Schmohe of Studio Schmo, then you probably believe that black backgrounds, endless paragraphs, and pointless headlines are wrong! You probably also believe that web content and web design are integrally linked. You can’t succeed online unless you succeed at both writing and design.

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