Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »
What follows is a list of some of our favorite online gourmet food stores. Some big, some small, but all are full of unique gourmet and specialty food products. If you have an online food store you love, tell us about it! We’ll do our best to update this list often.
Every website needs an about page. Even yours. This is the content that proves you are a real business with real outcomes. Put simply, the about page builds trust.
Here’s the debate:
- Should your about page be written in third person and follow a general corporate-style company description complete with a mission statement and vision statement?
- Should your about page only talk about the solutions your company provides the customer?
- Should your about page be written in first person and talk about the people at your business and how they get the job done?
I always encourage clients to go with option number three, with a little bit from option one and two when appropriate. Visitors click on the about page link to learn about YOU. No where else on your site do you have the freedom to talk about yourself so freely. More importantly, though, the about page is your opportunity to humanize your company. To me this is paramount. Read More »
Storytelling sells. Successful companies like GE and 37 Signals have both incorporated storytelling strategies into their marketing campaigns, and they have both proven that it works. While GE uses elaborate video and 37Signals uses innovative website layout, there are several other ways you can tell a story in your web content.
Today we’re looking at two animal rescue organizations that use storytelling to keep the interest of their website visitors.
Storytelling Strategy: Choose a Likeable Character
Creating a business website means a balancing act where you include large amounts of information without overwhelming visitors. Keep your sites clutter-free, I say. With the right navigation and content organization, you can say all you need to say without overwhelming your home page.
The following animal rescue websites have the kind of clutter-free home pages that any organization would benefit from. Let’s take a closer look. Read More »