“It tastes good!” “You want to eat this.” “World’s best!” “Like grandma used to make.”
These and other clichéd food descriptions are boring and do nothing to describe your beloved food product or menu item.
When enticing fans to enjoy your food from a website, social media, catalog, or another marketing piece, don’t be boring. Instead, try these copywriting techniques and get the reader to experience the flavor! Read More »
If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.
Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »
Sometimes the details of a website are what makes it stand out. In this post we give you four subtle food website features we are digging on lately. Read More »
Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.
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Increasing traffic to your website starts with an understanding of keyword selection. To launch your food business website into the high ranks of the search engine results pages (we call them SERPs in the biz), you need to choose your keywords wisely and incorporate them into your web content, including blog post titles, image tags, and sales copy. Read More »
Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »