Write what your clients want, make the search engines find you, and more.
Tip one – Need vs. want
Many businesses fill the pages of their Web site with what they think their visitors need to know, but rarely do businesses think about what the visitors actually want to know. Step back and review the basics: Can the customer easily contact you? Are the services, products, and prices readily found? Does your Web site copy actually say something or does it just talk about how great you are?