Business blogging is difficult no matter the industry or the size of the business. But blogging is no doubt more difficult when you don’t have a large budget for it and don’t have a staff to manage it. Despite that challenge, there are many small businesses that blog well.
If your goal is to increase website visitors and find new customers for your business with a blog, here are three small business blogs to mimic.
Boutique Keeps Local Fashionistas in the Know
Sellers of unique fashions and bloggers of relevant news and events, the people behind Apricot Lane Boutique in Denver understand how to use their store blog to benefit their customers. Many posts cover store-specific events (such as sales and new products), but a healthy number of posts address topics of more general interest to fashion fans.
For example, the boutique owners blogged about an Yves Saint Laurent retrospective at the Denver Art Museum. With posts like these — relevant, timely, and useful to would-be shoppers — the blog can keep customers and potential customers coming back for more.
Computer Business Schools You on Your PC
Some businesses refuse to share too much information on their website, because they don’t want to give away their secrets. They say, “If I share all my tips, why would you hire me?”
I say, “Your blog visitors will hire you because you have proven in your blog content that you know what you’re doing!”
Saguaro PC of Tucson gets it. They have a number of PC maintenance and repair posts on their company blog. Content like this is helpful for customers, and the search engines love it.
Fighting Weeds One Blog Post at a Time
A lawn-care service in Little Rock uses its blog to tell readers when and how to care for their lawns through the year. In a typical post, the company gives lawn care tips for the current season, ensuring that could-be customers will find the blog and possibly call when they don’t want to do the work themselves.
Genius blogging on the part of Fairway Lawns.
Thank you for showcasing our blog/website. It’s hard for small businesses to be found, so this is a great help to us.
Yes, we do try to share useful information for both existing and potential customers. We believe that if you’re open, honest and willing to be helpful, it’s good for business in the long run. It builds trust and credibility.
Again, many thanks.
Steve Frantzis
Owner, Saguaro PC Tech
Tucson, AZ
If an auto repair shop posts every secret they’ve ever learned about car maintenance, I’m still not going to try to fix my own car. If someone doesn’t need a professional and is just looking for information about how to do it themselves, they probably weren’t going to hire you anyway. Good points.
Steve – You are very welcome. I meant what I said in the post.
Dave – Exactly right.
Wonderful post.