9 ½  Reasons Why You Should Blog for Your Business

9 ½ Reasons Why You Should Blog for Your Business

Over 409 million people view more than 19.4 billion blog pages each month. If you don’t already have a blog for your business, you should. If done well, blogs will drive traffic to your website, attract prospective customers, and ultimately get you more sales.

1. Boost Your SEO
Search engines love when you regularly add fresh, quality content to your website. The more content you have on your website, the better your chances are of being found on search engines. Forbes says, “The more hooks you have in the water, the more likely you are to catch a fish.” Your rankings will improve further if you create internal links on your blog posts to other important pages of your website. Note: none of this matters unless your blog is hosted on your primary website domain (i.e. yourwebsite.com/blog). Read More »

What Type of Web Content Writer Should I Hire?

What Type of Web Content Writer Should I Hire?

web-content-writer-typesAll writers are not created equal. Just because someone is great at writing fiction doesn’t make them great at writing product copy. When it comes time to select a writer, it’s important to know what style of writing you are seeking. It’s likely you’ll want more than one flavor of writer — and that’s okay. Many writers fall under more than one category.

Freelance versus Agency Content Writer

Do you want to work with one person or do you prefer a team of people to weigh in on your writing? Is this a small project or a huge, year-long project? Both freelance writers and agency writers can provide great writing at reasonable pricing. It all comes down to your style and project demands.

SEO Web Writer

Search engine optimization hinges on web content and many web writers have made it their business to understand search engine behavior, new trends, and best practices. An SEO web writer will take special care to consider keywords and page descriptions. They’ll likely advise you on other steps outside your static web content to improve your SEO. Read More »

December Blog Post Ideas Wrapped For You In A Bow

December Blog Post Ideas Wrapped For You In A Bow

‘Tis the season for pumpkin spice, crowded malls, and holiday-inspired blog content. This month you’ll find 31 blog post ideas fit for December.

1 – December 1 is World AIDS Day.

2 – What are your company’s values? Describe the culture with pictures.

3 – December 3 is International Day of Persons with Disabilities.

4 – Make a buyer’s guide for products in your industry. Share tips for how to make the right buying decision. It is the shopping season after all. (Here’s an example.) Read More »

November Business Blog Post Ideas

November Business Blog Post Ideas

1 – November is Alzheimer’s Disease Awareness Month, American Diabetes Month, Diabetic Eye Disease Month, National Epilepsy Month, National Healthy Skin Month, National Hospice and Palliative Care Month, National Marrow Awareness Month, and Movember. Talk about why one (or more) of these health issues matter.

2 – You’re only a day late to #NaNoWriMo. Why don’t you start writing the book you’ve been thinking about and use your blog to workshop a few pieces.

3 – Daylight Savings ends in November. Do you think there should be daylight savings? How does the time change impact you?

4 – Look up a patent on Google Patents for something that could intrigue your readers. For example, I’d like to know more about how brakes on a roller skate work.


Bonus Tip from Matthew Titus

“Be sure you have analytics set up and are collecting data about your site’s visits. Traffic sources by type, referrer, and even what pages visitors exit your site from can help you better determine what content to write, and how to organize your navigation and/or pages.”

– Matthew Titus, SEOM and Interactive Marketing Strategist at SEOM Solutions, Inc.

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