There are more than a million food-related blogs, according to blog directory Technorati. The overwhelming majority of these are amateur food blogs, but some bloggers are professionals that use their blog to make money through affiliate marketing and product sales (especially cookbook sales). Others use their blog to promote a business such as a restaurant or photography business.
Let’s take a look at two successful bloggers who use their posts to support and promote their products and businesses.
101 Cookbooks: THE Food Blog Example to Behold
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Business blogging is difficult no matter the industry or the size of the business. But blogging is no doubt more difficult when you don’t have a large budget for it and don’t have a staff to manage it. Despite that challenge, there are many small businesses that blog well.
If your goal is to increase website visitors and find new customers for your business with a blog, here are three small business blogs to mimic. Read More »
Big brands are run by board members, divisions, mission statements, annual reports. . .you get the point. It’s hard for an outsider to see the personal side of a big company because hundreds or thousands of people get lost behind a corporate identity. And it’s hard to sell a corporate identity, especially in this time of transparency and social marketing.
Big brands need to use their blog to reveal that personal side. A blog is a chance to showcase the fact that a company isn’t only a bunch of suits looking to build on the bottom line. Most people behind most big brands actually care about their business and the people that support it. That’s what I call personal.
Check out these three examples of corporate blogs with that personal angle.
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