“It tastes good!” “You want to eat this.” “World’s best!” “Like grandma used to make.”
These and other clichéd food descriptions are boring and do nothing to describe your beloved food product or menu item.
When enticing fans to enjoy your food from a website, social media, catalog, or another marketing piece, don’t be boring. Instead, try these copywriting techniques and get the reader to experience the flavor! Read More »
Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »
You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!
Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.
But can you really trust non-marketers to create content? YES!
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All writers are not created equal. Just because someone is great at writing fiction doesn’t make them great at writing product copy. When it comes time to select a writer, it’s important to know what style of writing you are seeking. It’s likely you’ll want more than one flavor of writer — and that’s okay. Many writers fall under more than one category.
Freelance versus Agency Content Writer
Do you want to work with one person or do you prefer a team of people to weigh in on your writing? Is this a small project or a huge, year-long project? Both freelance writers and agency writers can provide great writing at reasonable pricing. It all comes down to your style and project demands.
SEO Web Writer
Search engine optimization hinges on web content and many web writers have made it their business to understand search engine behavior, new trends, and best practices. An SEO web writer will take special care to consider keywords and page descriptions. They’ll likely advise you on other steps outside your static web content to improve your SEO. Read More »
Businesses have long relied on direct mail, advertisements, and catalogs to promote their product or service. This is not news. But here is a piece of news: Traditional sales-driven marketing pieces don’t work like they used to work, because of the new lady in town.
She’s named Content Marketing. I’m sure you’ve heard of her. Her name has turned into a buzzword these days.
Content Marketing knows everything about your business, your industry, and the needs and wants of your target market. With the help of Content Marketing, you will turn your business into a publishing company. Content Marketing convinces your customers and could-be customers to depend on you for the information they need.
Your new girlfriend is one demanding lady.
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