Branding is a big subject, and businesses that go through extensive branding exercises usually spend big bucks and big chunks of time to do so. But that doesn’t mean small businesses with small budgets have to miss out on branding, especially when it comes to web content.
Branding is a slow process
Think of your brand as the personality of your business. In other words, it’s not one item such as a logo or tagline that defines your brand. It’s everything about your business combined.
Brands evolve over time, and that’s good news for a business on a small budget. Start with these essentials and keep your eyes open for opportunities to fine tune your brand and your web content as you grow. Read More »
- You haven’t blogged in months.
- Website traffic is way down.
- You want more customers.
You know what you need? Sharp blog content.
And I am thrilled to be able to help you with the release my new ebook – 103 Ways to Create SHARP Blog Content.
All 29 pages are completely free. The tips are formatted so that you can read through the book fast or reference it when you’re stuck trying to come up with a good blog post idea. The book is packed with useful information. In fact, here’s what you’ll get when you download the PDF:
- Insights from 17 professional bloggers
- 50+ resources you can use right away
- 103 actionable blogging tips that won’t cost too much money, too much time, or too much heartache
- 1 thorough resource you won’t find anywhere else
Download here -> 103 Ways to Create Sharp Blog Content
Whether you’re a musician, photographer, writer, painter, sculptor, or a generally creative guy or gal, these four creative artist website content examples will hopefully give you inspiration for your website content.
1. Doodlers Anonymous
A social network for doodlers, a doodler news site, and so much more. It’s tough to describe the website content on DoodlersAnonymous.com, but I do like that most posts and pages are succinct. The images speak volumes. You’ll need to go there to understand the fab work they do.
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I know, I know, it’s a little late for New Year’s resolutions, but this post has been rolling around in my head for a few weeks. Since January is typically the time we all re-evaluate our business goals and marketing plans for the year, I figure it’s better late than never.
As you gear up for the best-year-ever, consider how your marketing copy can boost your business. Take these three resolutions to heart.
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If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.
You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.
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