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Many website owners approach us after their web designer tells them they need to hire a copywriter. At this point, one of two things has happened.

1) The site has been designed and the designer is patiently (or not so patiently) waiting for the words to fill in the blanks.

2) The owner of the site wrote the copy and the designer had to be brave and say that the writing stinks.

Your web designer is in a tough spot. Don’t take it personally. Be grateful he or she is looking out for you at all. Chances are they just want to give you the best site possible –– and your web content is a vital part of that.

If your web content sucks, hire someone to write new content for you.

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.