At only 29 pages, this quick read will be a reliable blogging resource for years to come. You’ll get 103 bite-size tips from author Sara Lancaster and the 17 professional bloggers who shared their secrets for writing sharp blog content. Each tip is simple, yet packs a powerful punch.
How this book will make your blog better:
- With over 100 idea-generating tips, you’ll create more valuable blog posts and bring in more valuable blog visitors.
- Bye-bye writer’s block. Or should we say, “bye-bye blogger’s block.”
- A list of more than 50 resources presents infinite possibilities for finding blog post ideas.
- Get inspiration from professional bloggers by seeing what they do to make their blog content stand out. (The book is loaded with examples.)
- The 17.5 bonus tips will make blog promotion a no-brainer.
103 Ways to Create SHARP Blog Content is like a pocket muse for business bloggers. Actually, scratch that – it can be applied to all bloggers looking to start strong out of the gate and maintain that momentum throughout their careers. This isn’t just a list of tips and tricks, 103 Ways is a compendium of real-world advice and experience from people who write every day. This book isn’t even targeted to someone in my situation, but I’ve managed to pull several great ideas from it for use on my own blog. ~ Harry C. Marks, CuriousRat.com
103 Ways to Create SHARP Blog Content: What a great resource for bloggers. Terrific content all around. ~ Barbara Kiebel, Kinetic Webs, LLC
Sara’s 103 Ways to Create Sharp Blog Content completely re-inspired me to blog more and create my own, long overdue e-book. This fast-reading guide is filled with super practical nuggets of information you can start using immediately as well as a bunch of handy links scattered throughout that I’ve already bookmarked. You’ve made my life easier–thanks Sara!” ~ Sarah Bush, Make Great Stuff
I encourage you to download the book and keep it handy for those periods of blog writer’s block. ~ Sean McVey, Hinge Marketing
In fiction and other forms of literature every scene moves the story forward with an action. You have a series of reveals that keeps things interesting and keeps the reader turning the page.
This approach doesn’t usually translate well for professional website content, but it can work if you change your thoughts on standard web design and write casual, conversational copy. I know of two companies that have done this and mastered website content storytelling. But before I tell you about them, I want to first outline a few standard web usability rules, which say:
- Websites should contain multiple pages.
- Each page should serve its own function (e.g., services page describes your offerings and about page describes YOU, etc.).
- All web pages should be independent of each other. You never know what page a visitor will land on first — it’s not always your home page.
- Web content should sell the sizzle right away, not contain too many details, and focus on a strong call to action.
Now that you know the rules, let’s see two examples of professional website content that break away from the norm and have a strong storytelling appeal.
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Big brands are run by board members, divisions, mission statements, annual reports. . .you get the point. It’s hard for an outsider to see the personal side of a big company because hundreds or thousands of people get lost behind a corporate identity. And it’s hard to sell a corporate identity, especially in this time of transparency and social marketing.
Big brands need to use their blog to reveal that personal side. A blog is a chance to showcase the fact that a company isn’t only a bunch of suits looking to build on the bottom line. Most people behind most big brands actually care about their business and the people that support it. That’s what I call personal.
Check out these three examples of corporate blogs with that personal angle.
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A media center contains all the basic information that a traditional journalist, blogger, or marketing pro would want to know about your business or organization. And it’s all in one tidy section of your website.
Not all businesses would benefit from a media center (also called a news room or some other variation). However, if you field calls from the media or if you would like to field calls from the media, then a media center could provide incredible benefit. Read More »
Many website owners approach us after their web designer tells them they need to hire a copywriter. At this point, one of two things has happened.
1) The site has been designed and the designer is patiently (or not so patiently) waiting for the words to fill in the blanks.
2) The owner of the site wrote the copy and the designer had to be brave and say that the writing stinks. Read More »
