Many people think a brand is the logo and packaging of a product, but those are small pieces of the puzzle. A company’s brand is communicated in the way the business is positioned relative to its competitors such as the company name, imagery, messaging, how and where the product is promoted, and in the customer experience. Read More »
The following blog post ideas could work for any food-related business, but especially for food manufacturers and restaurants. Now you don’t have an excuse not to blog! Plenty of post ideas here. Read More »
Over 409 million people view more than 19.4 billion blog pages each month. If you don’t already have a blog for your business, you should. If done well, blogs will drive traffic to your website, attract prospective customers, and ultimately get you more sales.
1. Boost Your SEO
Search engines love when you regularly add fresh, quality content to your website. The more content you have on your website, the better your chances are of being found on search engines. Forbes says, “The more hooks you have in the water, the more likely you are to catch a fish.” Your rankings will improve further if you create internal links on your blog posts to other important pages of your website. Note: none of this matters unless your blog is hosted on your primary website domain (i.e. yourwebsite.com/blog). Read More »
It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »
You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!
Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.
But can you really trust non-marketers to create content? YES!
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