We don’t have to tell you there is a ridiculous number of social media sites. There’s NO WAY a small business can or should have a presence on all of them. Instead, we recommend you pick a few and master them.
In this post, we talk about how to choose the right social media profiles for your food business. Read More »
Getting your product into a food or drink meal kit or snack box is a great way to introduce your biz to new customers. What’s better than getting a box of awesome new foods and drinks on your doorstep every month? That’s a win for your brand.
Here is our list of the top food and drink subscription boxes, with our favorites hyperlinked. Read More »
There are a variety of different types of social media content. In this original image from The Condiment Marketing Co., we outline social media post types and some of our recommendations for what works best. We recommend you play around with your content to see what yields the highest engagement. That means trying different types of social media content, posting times, and posting frequency.
Brand stories drive successful marketing.
You have your big, overarching story that tells the story of your entire business, and then you have mini-stories that tell smaller stories. Think of it like plot and sub-plot. Read More »
Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »