A brand positioning statement is only a few sentences that serves as your brand’s guiding light. When you read it, you are reminded of your intent/goals and how you will serve your customers. Added bonus: This bit of text makes an impact on the way your sales force and support staff do their jobs. Read More »
“Have you thought about trying to get your product into Whole Foods?”
–Every single person that’s crossed your path since starting your food business
Of course you have. Getting on the shelves of Whole Foods is considered to be a huge accomplishment for any business. It’s legitimizing, and it’s a rare opportunity to introduce your product to an engaged customer base on a larger (and potentially national) scale. Whole Foods makes a point of carrying products from small, local producers.
Pre-order your copy of our forthcoming book!
Our fingers are pretty sore here at The Condiment Marketing Co. We’ve been writing around-the-clock to get our new book, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros, ready for a January 2016 launch. Read More »
We have a theory that a person’s social media site of choice reflects their personality type. Are you a little introverted? Working behind a desk all day? Love to read articles and blog posts and share with your friends? Twitter may be for you.
The following Twitter tips are not the generic tips you’ve probably come across before. We’ve compiled this list based on things we see in the Twitter food world often. Read More »
What does your business do better than everyone else? What makes your product special? Understanding what makes your brand different in your niche market is key to knowing how to position your brand. Read More »