I know, I know, it’s a little late for New Year’s resolutions, but this post has been rolling around in my head for a few weeks. Since January is typically the time we all re-evaluate our business goals and marketing plans for the year, I figure it’s better late than never.
As you gear up for the best-year-ever, consider how your marketing copy can boost your business. Take these three resolutions to heart.
1. Establish a tagline that you are proud to carry everywhere.
If your business does not have a tagline, now is the time to create one. Brainstorm ideas with friends, colleagues, and consultants to come up with a list of tagline ideas. Once you’ve found three you like best, think long and hard about how your customers will be inspired by that piece of copy.
Does your tagline define what you do? Can you create marketing materials and web content around your tagline? (Read more about taglines for small businesses.)
2. Give back to the community and let the world know about it.
It’s all of our responsibilities to give back to our communities and the world. Find ways to donate time, products, services, or money to charities and organizations that align with your brand. For example, a plumber could easily donate time/resources to Habitat for Humanity, and a fashion designer could partner with a local homeless shelter to provide clothing.
After establishing those activities and partnerships, write press releases, blog posts, and web content illustrating all that you’ve done. Give back because it’s your responsibility; publicize your activity because your customers and potential customers should know about it.
3. Take 10 minutes a day to converse on the web.
If you or your business has a presence on any social network, take the time to make it work effectively or don’t do it at all. Ten minutes a day allows you to comment on blogs, find new Tweeple to follow, answer questions within the Q&A section of LinkedIn, and so much more. Online social networking doesn’t have to be a chore; the web is an opportunity to spread the word about your brand.
What are your New Year’s resolutions?
About Sara Lancaster
Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.
Very good tips. I think my writing business needs a tagline. Hmmmm…..thinking…
And thinking it requires. Taglines are tough, but well worth it.
Nice post.
I especially like your point in number one about sharing your tagline ideas with friends and colleagues. Testing is so crucial when developing your marketing message. Most people think testing is this complicated expensive process. Literally just asking your closest friends and family what they think is huge start. This is much more effective than doing nothing.
Also, great point on “does you tagline define what you do?” I see so many taglines that tell you absolutely nothing. For example “What goes around comes around.” I mean, what the heck? What industry is that? A good tagline will tell you instantly what the company does and what it is best at.
Great stuff!
Very nice comment Sean. Good to know others agree. Together, we can revolutionize marketing…maybe even become “experts.”
This tagline idea is a great one. It not only applies to a business, but each person! It made me think, “What’s my tagline?”
Great idea for a blog post. So, what is your tagline?