Storytelling sells. Successful companies like GE and 37 Signals have both incorporated storytelling strategies into their marketing campaigns, and they have both proven that it works. While GE uses elaborate video and 37Signals uses innovative website layout, there are several other ways you can tell a story in your web content.
Today we’re looking at two animal rescue organizations that use storytelling to keep the interest of their website visitors.
Storytelling Strategy: Choose a Likeable Character
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What do you think of websites with these features?
- White text on black background
- Super long paragraphs with no real point
- Pictures that don’t match headlines
If you are anything like me and my graphic designer friend Anna Schmohe of Studio Schmo, then you probably believe that black backgrounds, endless paragraphs, and pointless headlines are wrong! You probably also believe that web content and web design are integrally linked. You can’t succeed online unless you succeed at both writing and design.
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You’ve started an online store, and you believe your products are so great they should sell without much “selling” at all. They’re that good.
But what happens when quality products don’t sell online?
When this happens it’s time to put your copy to work. The following tips will help you write effective online product descriptions.
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Creating a business website means a balancing act where you include large amounts of information without overwhelming visitors. Keep your sites clutter-free, I say. With the right navigation and content organization, you can say all you need to say without overwhelming your home page.
The following animal rescue websites have the kind of clutter-free home pages that any organization would benefit from. Let’s take a closer look. Read More »
Branding is a big subject, and businesses that go through extensive branding exercises usually spend big bucks and big chunks of time to do so. But that doesn’t mean small businesses with small budgets have to miss out on branding, especially when it comes to web content.
Branding is a slow process
Think of your brand as the personality of your business. In other words, it’s not one item such as a logo or tagline that defines your brand. It’s everything about your business combined.
Brands evolve over time, and that’s good news for a business on a small budget. Start with these essentials and keep your eyes open for opportunities to fine tune your brand and your web content as you grow. Read More »
When Sara Lancaster emailed me to swap guest blog posts I was super excited. So it is with great pleasure I share this website content review. Thanks for the opportunity, Sara!
Today’s website review focuses on Mister Nice Guy Cupcakes from Melbourne, Australia. Let me just say that I have tried the cupcakes and they are delicious, but back to the serious stuff. Three reasons I wanted to use this website as a copywriting example were: Read More »
