Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business.
It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »
I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.
While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!
Read More »
The fine folks at Visme.co contacted us to do a blog post review of their tool that makes creative, interactive online content easy. We normally turn down requests for reviews unless it truly is something we find useful, and Visme has definitely proven to be useful. Read More »
In our ebook, Make Your Food Biz Look BIG, we outline the typical stages of business for food companies and then assign marketing tasks to each stage of business. The idea is to help you see where you should focus your energy at various stages of the game — the food biz game that is. Read More »
Here in Denver, Tony’s Market is an institution. The local grocer got its start in the 1970’s by Tony Rosacci, who still plays a role in the company now run by his three grown children. Read More »
Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning.
We’ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having this knowledge. Knowing your product positioning can make marketing SO much clearer. Read More »
This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.
There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »
Concepting, creating, and printing food product labels and packaging can be cumbersome. But never fear! We created these food packaging design tips and handy-dandy checklist to make it simpler and less stressful. Read More »
The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…
- You focus on creating business relationships, not selling your product to individual consumers.
- You don’t half-ass it.
To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »
Most businesses have become very aware of the potential buying power that the millennial generation holds. This holds true for those of us in the food industry, too. But what’s hype and what’s real? Read More »