Food Product Launch Party Tips

Food Product Launch Party Tips

Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business. 

It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.

While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!

Stop it.

Read More »

A Visme Review

A Visme Review

The fine folks at Visme.co contacted us to do a blog post review of their tool that makes creative, interactive online content easy. We normally turn down requests for reviews unless it truly is something we find useful, and Visme has definitely proven to be useful. Read More »

Pieces of the Pricing Puzzle: The Breakeven Point

Pieces of the Pricing Puzzle: The Breakeven Point

This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.

There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »

Can a Food Business Find Success on LinkedIn?

Can a Food Business Find Success on LinkedIn?

The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…

  1. You focus on creating business relationships, not selling your product to individual consumers.
  2. You don’t half-ass it.

To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »

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