Food Marketing Examples From Facebook

Food Marketing Examples From Facebook

It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.

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Case Study: Highlands Tackles Content

Case Study: Highlands Tackles Content

About two years ago, The Highlands Company came to The Condiment Marketing Co. (formerly No. 2 Pen), to discuss the possible ways to communicate with their 300+ affiliated consultants. Having known the folks at The Highlands Company for several years, we jumped at the opportunity to work with such a reputable organization that does such great work! While we typically work with food-focused companies, many of our clients fall outside the food/beverage industries. We enjoy the variety. Below is our career marketing case study for The Highlands Company.

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Our Official Policy on Health Claims

Our Official Policy on Health Claims

According to the Federal Trade Commission (FTC), a website, social media profiles, images, and all other marketing materials are an extension of a product label. That means any health claim you make, anywhere in your marketing, must be 100% accurate or you can expect to be held accountable. Read More »

The Denver Food & Drink Collective

The Denver Food & Drink Collective

In January 2014, The Condiment Marketing Co. started a local Denver networking group called the Colorado Specialty Food Makers. From the beginning, we wanted to create a place where food industry folks could meet, learn, commiserate, and have some fun around town. Read More »

Food Product Launch Party Tips

Food Product Launch Party Tips

Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business. 

It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.

While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!

Stop it.

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A Visme Review

A Visme Review

The fine folks at Visme.co contacted us to do a blog post review of their tool that makes creative, interactive online content easy. We normally turn down requests for reviews unless it truly is something we find useful, and Visme has definitely proven to be useful. Read More »

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