It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.
About two years ago, The Highlands Company came to The Condiment Marketing Co. (formerly No. 2 Pen), to discuss the possible ways to communicate with their 300+ affiliated consultants. Having known the folks at The Highlands Company for several years, we jumped at the opportunity to work with such a reputable organization that does such great work! While we typically work with food-focused companies, many of our clients fall outside the food/beverage industries. We enjoy the variety. Below is our career marketing case study for The Highlands Company.
According to the Federal Trade Commission (FTC), a website, social media profiles, images, and all other marketing materials are an extension of a product label. That means any health claim you make, anywhere in your marketing, must be 100% accurate or you can expect to be held accountable. Read More »
In January 2014, The Condiment Marketing Co. started a local Denver networking group called the Colorado Specialty Food Makers. From the beginning, we wanted to create a place where food industry folks could meet, learn, commiserate, and have some fun around town. Read More »
Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business.
It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »
I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.
While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!
The fine folks at Visme.co contacted us to do a blog post review of their tool that makes creative, interactive online content easy. We normally turn down requests for reviews unless it truly is something we find useful, and Visme has definitely proven to be useful. Read More »
In our ebook, Make Your Food Biz Look BIG, we outline the typical stages of business for food companies and then assign marketing tasks to each stage of business. The idea is to help you see where you should focus your energy at various stages of the game — the food biz game that is. Read More »
Here in Denver, Tony’s Market is an institution. The local grocer got its start in the 1970’s by Tony Rosacci, who still plays a role in the company now run by his three grown children. Read More »
Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning.
We’ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having this knowledge. Knowing your product positioning can make marketing SO much clearer. Read More »