10 Social Media Facts for the Restaurant and Food Biz
You already know that marketers insist a food business clobber social media. These 10 social media stats prove it.
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Examples of Food Brand Hashtags
A hashtag is the # symbol used to mark keywords or topics in social media. Some hashtags are general and some are specific to your business, something called a branded hashtag.
Awhile back, we talked about falling in love with hashtags, and here we want to show you how a branded hashtag can work for your food business. Read More »
Functional Ingredients and Your Marketing
Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.
An Epic List of Food Synonyms
The simple definition of food is “the things that people and animals eat,” but that word is flavorless. (See what I did there?) You want to stand out and be engaging and interesting to read. To keep your marketing writing fresh, use these food and food-related words (verbs, synonyms, and adjectives, etc.) to convey your meaning to customers. Read More »
Social Media Answers the Question “Where Should We Eat Tonight?”
Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.