You put time, energy, and love into your specialty food product. Your mom is a huge fan. Your friends rave about it. Then, amazingly, people you don’t know started telling their friends that it’s the best jam/pickle/caramel they’ve ever had. You know it’s the best, you’re ready to spread the word, and winning a food award can help you do that. Read More »
In 2013, The Condiment Marketing Co. conducted a survey to reveal how packaged food companies sell their products both online and offline (get access to the full survey report here). What follows is a snippet of some of those results and an examination of a few of the ways food companies choose to sell. Read More »
‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. Read More »
The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
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On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?