‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies.
1. Send holiday emails.
Consumers will feel the holiday fatigue long before December 25, so be strategic and creative to stand out from the crowd. Here are a few ideas…
- A one-day flash sale on December 26th.
- A top-ten list of your best-selling products on November 28th.
- A reminder that the last day of shipping is on December 19.
2. Make a holiday gift guide.
Think about what your target consumer is into and then research top selling items in that category. For instance, if your target consumers are home cooks, why not share a list of new foodie gifts with explanations of why you chose each item? And, of course, include your gourmet food item on the gift list.
A Santa hat or a glass of egg nog Photoshopped on your Facebook profile images could go a long way. PicBadges has a free Santa Hat image generator!
4. Distribute coupons.
What better way to show thanks to your fans and to entice new subscribers than with a coupon? Free shipping! Buy one get one free! You’re competing with EVERY ONE this holiday season. Incentivize!
5. Get your fans talking on social media.
Invite your social media followers to tell you about their holiday favorites.
- Hold a holiday photo contest asking users to submit pics of your product under the tree.
- Take a poll and ask for your followers go-to holiday recipe.
6. Recipes! Recipes! Recipes!
People do serious cooking during the holiday season. Load them up with festive recipes that feature your gourmet food items.
7. Take LOTS of timely photos.
Put your gourmet food product in every kind of holiday scenario you can think of (in a gift basket, in a stocking, etc.), and get the camera out. Use these photos all over your blog and social media.
8. Make a seasons greetings video.
9. Curate a holiday Pinterest board.
Now put all of your holiday social media images, product pictures, recipes, and videos in one place — Pinterest!
10. Create a theme that ties it all together.
The ideas will come easier and what you produce will be more memorable if it all ties into one consistent theme. Lindt Chocolate does a great job at this. Check out their Pinterest profile to see how they play off of their tagline, “Mastering the Art of Chocolate.”
How do you market your gourmet food business during the holidays?