New Marketing Package for Cottage and Small Food Businesses

New Marketing Package for Cottage and Small Food Businesses

On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »

Food Product Launch Party Tips

Food Product Launch Party Tips

Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business. 

It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »

How to Work as a Marketing Partner with Your Retailers

How to Work as a Marketing Partner with Your Retailers

You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »

How to Get Your First Retailer or “Knocking on the Door of a Brick and Mortar”

How to Get Your First Retailer or “Knocking on the Door of a Brick and Mortar”

You have the world’s best hot sauce. Your customers are loyal and enthusiastic, and you’re ready to see it on the shelves of a retail store. Retailers will eventually seek you out, but for now, it’s up to you to find and convince them to buy your product. The secret to getting your first retailer is to do your research and be prepared. Read More »

Is Whole Foods the Right Fit for Your Product?

Is Whole Foods the Right Fit for Your Product?

“Have you thought about trying to get your product into Whole Foods?”

Every single person that’s crossed your path since starting your food business

Of course you have. Getting on the shelves of Whole Foods is considered to be a huge accomplishment for any business. It’s legitimizing, and it’s a rare opportunity to introduce your product to an engaged customer base on a larger (and potentially national) scale. Whole Foods makes a point of carrying products from small, local producers.

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