The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.

While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!

Stop it.

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Get Your Copy Of The Specialty Food Marketing Survey Report

Get Your Copy Of The Specialty Food Marketing Survey Report

Last fall we asked specialty food companies to weigh in on what mattered in marketing, both offline and online, through The Condiment Marketing Co.’s 2013-2014 Specialty Food Marketing Survey. As the results came in we were impressed, inspired, and SHOCKED by some of the responses.

Now you can get access to all that data plus  insightful anecdotes from successful food companies and marketing tips from yours truly through the official survey report, which we officially released today. Read More »

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