I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.
While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!
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Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning.
We’ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having this knowledge. Knowing your product positioning can make marketing SO much clearer. Read More »
Last fall we asked specialty food companies to weigh in on what mattered in marketing, both offline and online, through The Condiment Marketing Co.’s 2013-2014 Specialty Food Marketing Survey. As the results came in we were impressed, inspired, and SHOCKED by some of the responses.
Now you can get access to all that data plus insightful anecdotes from successful food companies and marketing tips from yours truly through the official survey report, which we officially released today. Read More »
The 2013 Condiment Marketing Survey is now closed. To be the first to see the report (a mid-December release), please sign up for our newsletter.
The bottle here is empty. Clear glass. A generic cork stopper. I’m not saying the bottle isn’t awesome. I’m saying the bottle is missing a few things.
That’s exactly how it is for specialty food companies that market their product in a vacuum. Read More »