About to embark on a relationship with a food blogger? As a food company you’re responsible for more than you might think. Use this list to ensure you create a successful, long-lasting relationship with your new brand advocate.
- Approach the blogger the way you would any business partner. Be clear about what you want to achieve in the partnership and be specific about why you think you are a match.
- Not all bloggers are motivated by coupons or a box of your most famous chocolates. Offer to compensate. $$$
- Before beginning any work, create a formal agreement that outlines expectations and deliverables. This should include a promotion calendar and payment details.
- Provide high-quality logo and professional-grade product photo files along with any brand guidelines that need to be followed before the blogger begins writing.
- Check-in periodically during the project and offer additional materials, if needed.
- If you’ve agreed that you will review any blog posts or social media posts before they are published, tread lightly. You need to trust the blogger’s expertise and allow them creative freedom. Edits should be limited to obvious typos and brand guideline violations.
- After the blogger writes about your product, spread the word on all your social media profiles.
- Respond to comments only if the commenter addresses you directly. Allow the blogger to manage reactions.
- If there’s a giveaway involved, send the prizes quickly. Follow up to make sure everyone has received what they need.
- Stay in touch with the blogger over the distance. You never know where the relationship may lead.
What else should a company do when working with a food blogger? Share your ideas in the comments.