The Ethics of Ghost Tweeting

The Ethics of Ghost Tweeting

The New York Times published an article about celebrities and politicians who ask staff or hire writers to manage their Twitter accounts. The article mentioned that Britney Spears, 50 Cent, and even chief executive Guy Kawasaki rely on hired Twitterers.

The reality is that ghost Tweeting is not new. From the start of Twitter, busy professionals have relied on others to update their streams with novel and inspiring ideas and links.

Yes, Twitter is about building relationships, learning, and entertainment, but let’s be honest here, it’s about marketing too. Where there is marketing there is a copywriter, right?

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