Ok, hashtag skeptics. It’s time to get clear on the power of the # and stop the nay-saying. Hashtags are here to stay!
Put a # before any word or phrase (no space) in a social media post and you will create a link. When clicked on, you’ll see all recent posts that include the hashtag.
You see, hashtags signify a conversation. There are three types. Read More »
There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.
This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. Read More »
Let’s not sugar coat this. Your food business needs to be on Pinterest.
More people share content on Pinterest than they do on email. Top that with the fact that 57% of Pinterest users pin, re-pin, and interact with food-related content.
Convinced? Good. Read More »
When it comes to images there are two things that every food business MUST have. No exceptions. The first is a professional logo. The second is professional food photography. Both of these items will differentiate your brand from the amateurs.
Today, we dig into food photography and why you need to find yourself one (maybe even two) reputable photographers to count on often. Read More »
Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.
It looks as though Google+ is here to stay, at least for the near future. Specialty food brands have a real opportunity to spread their brand on the web if they dig into it. Don’t believe me? Then keep reading. Read More »