This week’s example of a business website with sharp content belongs to Goosetown Tavern here in Denver. There are three main reasons why I wanted to use this website as a restaurant website example.
1. The people behind the website tell the story of Goosetown Tavern. There really were geese that inspired the name of this joint. Website content writing is story telling.
2. Goosetown Tavern wants to be known for its spectacular happy hour, and so they make their happy hour the focal point of the site. Having a niche makes it easier to market your business and set yourself apart from the rest.
3. The website has a clean design with easy-to-read copy. Crisp!
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After I graduated from college I toured Europe for three months. When I returned home I needed work. Fast.
During the day I searched for writing gigs and at night I worked with various promotions companies in Denver. Since that little adventure, I always take a flyer or a free sample when it’s offered to me.
Why? Because the person handing out those items can go home when all the items are gone.
When I stumbled on the website for Zag Marketing I quickly reflected back on my days in promotions…because that’s similar to what they do. The series of jobs I held was a great learning experience for me. It taught me about people. It taught me about marketing. It taught me that a pair of Dansko clogs will prevent sore feet and blisters.
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There’s great debate over whether businesses should use press releases as part of their marketing mix. Many are vehemently opposed to them, including the authors of the book REWORK (the same guys behind 37signals). The authors devoted a chapter to how press releases are a waste of time and a bunch of junk.
I sometimes agree. Not all press releases are newsworthy. Not all press releases help your brand. However, I do think there is a time and a place for some press releases. Read More »
What’s your fountain of inspiration for writing topics?
What’s your biggest writing/blogging pet peeve?
How do you find your audience?
I answer these and other questions on the blog of Kern-Photo, a Denver wedding photography company.
Head on over here to read all about it -> Blogging Tips and Tricks.
Not long ago, I wrote a post about Everything You Ever Wanted to Know About Taglines, and, well, I’ve decided to write about it more. I’m writing about taglines again, partly because I’m in the process of creating a tagline for No. 2 Pen and partly because it’s a topic that clients often ask about.
Tagline creation can be maddening…
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