ALWAYS be writing. Practice the skill.
Stop BORING yourself. Write content you would want to read.
CLARITY matters.
When you can’t make a piece of copy jive, DELETE it and start fresh.
Take a look at web content EXAMPLES to see how others write.
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Many website owners approach us after their web designer tells them they need to hire a copywriter. At this point, one of two things has happened.
1) The site has been designed and the designer is patiently (or not so patiently) waiting for the words to fill in the blanks.
2) The owner of the site wrote the copy and the designer had to be brave and say that the writing stinks. Read More »
After I graduated from college I toured Europe for three months. When I returned home I needed work. Fast.
During the day I searched for writing gigs and at night I worked with various promotions companies in Denver. Since that little adventure, I always take a flyer or a free sample when it’s offered to me.
Why? Because the person handing out those items can go home when all the items are gone.
When I stumbled on the website for Zag Marketing I quickly reflected back on my days in promotions…because that’s similar to what they do. The series of jobs I held was a great learning experience for me. It taught me about people. It taught me about marketing. It taught me that a pair of Dansko clogs will prevent sore feet and blisters.
If you hope to rank high in the search engines, you need to write straightforward website content. Adding jargon will fill your pages with that essential amount of website content, but it doesn’t incorporate valuable keywords or the essential context around those keywords.
I’m not saying you should stuff your pages with keywords. Never! All I’m saying is that you should not waste valuable website space on meaningless words. Focus on words your customers can relate to and words that you just might rank for in the search engines. Read More »
Did you look on the bottom? What about the label? No expiration date anywhere?
You can’t find the expiration date on your web content because it’s not there. However, there are a few ways to look at web content and decide on when it should be updated. But that’s probably not what you want to hear. You want to hear a concrete answer on web content expiry. I get that.
So before I get into the long “it depends” conversation, let me give you the short answer. Small businesses should revise their web content at least once a year.
That’s just the minimum effort. Now for the long answer. Read More »