About to embark on a relationship with a food blogger? As a food company you’re responsible for more than you might think. Use this list to ensure you create a successful, long-lasting relationship with your new brand advocate. Read More »
Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.
Over on our food blog, Saucy Dipper, we receive quite a few pitches from media and PR pros. Some pitches are written well. Some are written amazingly well. And others aren’t written at all — they’re simply a regurgitation of an official press release or invitation. Read More »
A media center contains all the basic information that a traditional journalist, blogger, or marketing pro would want to know about your business or organization. And it’s all in one tidy section of your website.
Not all businesses would benefit from a media center (also called a news room or some other variation). However, if you field calls from the media or if you would like to field calls from the media, then a media center could provide incredible benefit. Read More »
There’s great debate over whether businesses should use press releases as part of their marketing mix. Many are vehemently opposed to them, including the authors of the book REWORK (the same guys behind 37signals). The authors devoted a chapter to how press releases are a waste of time and a bunch of junk.
I sometimes agree. Not all press releases are newsworthy. Not all press releases help your brand. However, I do think there is a time and a place for some press releases. Read More »
When pitching a story to a reporter, a little research goes a long way. Whether you contact a reporter with a press release or an emailed “pitch,” you must have your story idea completely thought out first.
Since reporters and editors are bombarded with pitches every day, it is imperative that your story be valuable and timed right. It is also important to send your pitch to the right person.
Here are a few tips to help you out.