This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.
There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »
Concepting, creating, and printing food product labels and packaging can be cumbersome. But never fear! We created these food packaging design tips and handy-dandy checklist to make it simpler and less stressful. Read More »
The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…
- You focus on creating business relationships, not selling your product to individual consumers.
- You don’t half-ass it.
To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »
Most businesses have become very aware of the potential buying power that the millennial generation holds. This holds true for those of us in the food industry, too. But what’s hype and what’s real? Read More »
Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”
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In January, we released our ebook, How to Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros.
We’re pleased to report that many industry pros have given us rave reviews, some of which we are sharing with you here. Thanks to all who have supported us on this book-writing journey. If you are Read More »
It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »
You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »
You have the world’s best hot sauce. Your customers are loyal and enthusiastic, and you’re ready to see it on the shelves of a retail store. Retailers will eventually seek you out, but for now, it’s up to you to find and convince them to buy your product. The secret to getting your first retailer is to do your research and be prepared. Read More »
Stuck for ideas on what to post to your Facebook, Instagram, Pinterest, and Twitter profiles? Get wordy!
Surely you have noticed food-related word graphics (namely memes, cartoons, and quotes) in your Facebook stream on a regular basis. Read More »