Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”
In January, we released our ebook, How to Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros.
We’re pleased to report that many industry pros have given us rave reviews, some of which we are sharing with you here. Thanks to all who have supported us on this book-writing journey. If you are Read More »
It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »
You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »
You have the world’s best hot sauce. Your customers are loyal and enthusiastic, and you’re ready to see it on the shelves of a retail store. Retailers will eventually seek you out, but for now, it’s up to you to find and convince them to buy your product. The secret to getting your first retailer is to do your research and be prepared. Read More »
Stuck for ideas on what to post to your Facebook, Instagram, Pinterest, and Twitter profiles? Get wordy!
Surely you have noticed food-related word graphics (namely memes, cartoons, and quotes) in your Facebook stream on a regular basis. Read More »
The Condiment Marketing Co. is proud to announce that our latest ebook, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market on the Web Like the Pros, is now available!
This is your chance to access insider tools and advice to market your food business in a new way. A better way. Read More »
We’ve already shared our big long list of social media sites for food businesses, and our list of tips for choosing the right social media accounts for your business. Today, we look at the pros and cons of some of the bigger social media sites for your food business. Read More »
You have likely noticed that there is a holiday for everything. Seriously everything. While they may not all be recognized by the U.S. government or backed by a major food association, they sure are fun to talk about. And, hey, if celebrating a food holiday (official or unofficial) on social media helps to promote your food product, then we’re all about it. Read More »
First, let us say, HAPPY NEW YEAR! 2016 is here, and we’ve got our eyes on some outstanding marketing results this year. We hope the same for you, too. That’s why we want to talk to you about marketing strategy. You know, that thing marketing experts preach about, but very few food makers actually create.
We’re going to make it easy for you by giving you three easy steps that will allow you to create a reasonable marketing strategy in just 15 minutes. Are you with us? Read More »