Pieces of the Pricing Puzzle: The Breakeven Point

Pieces of the Pricing Puzzle: The Breakeven Point

This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.

There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »

Can a Food Business Find Success on LinkedIn?

Can a Food Business Find Success on LinkedIn?

The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…

  1. You focus on creating business relationships, not selling your product to individual consumers.
  2. You don’t half-ass it.

To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »

Invest in Relationship Marketing

Invest in Relationship Marketing

Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”

Read More »

What They Say About ‘Make Your Food Biz Look BIG’

What They Say About ‘Make Your Food Biz Look BIG’

In January, we released our ebook, How to Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros.

We’re pleased to report that many industry pros have given us rave reviews, some of which we are sharing with you here. Thanks to all who have supported us on this book-writing journey. If you are Read More »

Seven Ways to Spring Clean Your Marketing Pantry

Seven Ways to Spring Clean Your Marketing Pantry

It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »

How to Work as a Marketing Partner with Your Retailers

How to Work as a Marketing Partner with Your Retailers

You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »

Word Graphics: Easy to Make, Sure to Engage

Word Graphics: Easy to Make, Sure to Engage

Stuck for ideas on what to post to your Facebook, Instagram, Pinterest, and Twitter profiles? Get wordy!

Surely you have noticed food-related word graphics (namely memes, cartoons, and quotes) in your Facebook stream on a regular basis. Read More »

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