Food Marketing Terms

Food Marketing Terms

With the launch of our new website recently, we published a  food marketing dictionary. The dictionary is complete with all the terms and definitions you’ll need to know when running a food business, some of which are specific to what we do here at The Condiment Marketing Co. Read More »

Why Snapchat Works With Food Marketing

Why Snapchat Works With Food Marketing

Snapchat is one of the fastest-growing social networks valued at over $16 billion with over 100 million users, and it’s perfect for food brands. Why? Brands can interact with their customers in a way that is highly engaging as well as low-cost. People gravitate toward Snapchat because the content is live, raw, and authentic. Read More »

The Ecommerce and Shipping Conundrum

The Ecommerce and Shipping Conundrum

You have a food or beverage product that you’d like to sell to consumers direct. Good for you. We like that you are a go-getter. Aside from opening your own storefront or selling at markets all year-long, your best option for selling directly to consumers is online, either through your own website or a third-party online retailer. Like all things, there are pros and cons to food and beverage ecommerce. Here are a few things to consider.

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