Increasing traffic to your website starts with an understanding of keyword selection. To launch your food business website into the high ranks of the search engine results pages (we call them SERPs in the biz), you need to choose your keywords wisely and incorporate them into your web content, including blog post titles, image tags, and sales copy. Read More »
Awhile back I received an email from Jak. He was writing to tell me I needed his SEO help. He wrote:
“I was surfing through your website and realized that despite having a good design; it was not ranking on any of the search engines for most of the keywords pertaining to your domain. We can do higher search result on major search engines.”
You get poorly written, borderline spam emails like this one, too. I know because many of you have told me you do, and you’re often concerned. Should you be worried about your ranking? Do you need to invest more in SEO? Is Jak the right guy for the job? Read More »
Check out this list of definitions relating to search engine optimization (SEO).
Alt tags – Descriptive, keyword rich text descriptions for non-textual elements, e.g. photos and graphics. Placed within the HTML of a web page.
Analytics – Tools that allow you to assess your website visitors by number, location, traffic sources, and much, much more. Popular analytics tools include Google Analytics, StatCounter, CoreMetrics, and Omniture. Read More »