Concepting, creating, and printing food product labels and packaging can be cumbersome. But never fear! We created these food packaging design tips and handy-dandy checklist to make it simpler and less stressful. Read More »
Brand stories drive successful marketing.
You have your big, overarching story that tells the story of your entire business, and then you have mini-stories that tell smaller stories. Think of it like plot and sub-plot. Read More »
A brand positioning statement is only a few sentences that serves as your brand’s guiding light. When you read it, you are reminded of your intent/goals and how you will serve your customers. Added bonus: This bit of text makes an impact on the way your sales force and support staff do their jobs. Read More »
What does your business do better than everyone else? What makes your product special? Understanding what makes your brand different in your niche market is key to knowing how to position your brand. Read More »
Many people think a brand is the logo and packaging of a product, but those are small pieces of the puzzle. A company’s brand is communicated in the way the business is positioned relative to its competitors such as the company name, imagery, messaging, how and where the product is promoted, and in the customer experience. Read More »