What Makes Your Food Brand Different?

What Makes Your Food Brand Different?

Are you thinking that your ingredients and packaging are the only things that make your food brand different?

Well, you are wrong.

Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t smell and taste. It’s your difference that will help consumers hang on to your brand over time.

Now that you know, here’s how to get started on revealing your food brand’s uniqueness. Read More »

How to Brand Web Content on a Budget

How to Brand Web Content on a Budget

how to brand web contentBranding is a big subject, and businesses that go through extensive branding exercises usually spend big bucks and big chunks of time to do so. But that doesn’t mean small businesses with small budgets have to miss out on branding, especially when it comes to web content.

Branding is a slow process

Think of your brand as the personality of your business. In other words, it’s not one item such as a logo or tagline that defines your brand. It’s everything about your business combined.

Brands evolve over time, and that’s good news for a business on a small budget. Start with these essentials and keep your eyes open for opportunities to fine tune your brand and your web content as you grow. Read More »

Everything You Ever Wanted to Know About Taglines (Almost)

Everything You Ever Wanted to Know About Taglines (Almost)

At the start of every new client relationship I discuss branding. “Brand” is a loaded concept, but to me it simply means the personality of a business. Brand is the way in which we present our business to the world. The tagline plays one role in branding, and it usually comes with much debate and struggle.

The following tagline definitions, frequently asked questions, and facts sum up the mystery behind taglines, but surely I’ve not touched on all aspects. Please leave your comments and questions about taglines to continue the discussion. Read More »