Food marketing trends reflect wider-spread marketing trends and flavor trends. Regardless of where you fall in the culinary world (restaurant owner, manufacturer, chefs, consultant, marketer, retailer, etc.), plan to see more and more of these seven marketing activities in 2017. Read More »
It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.
We’ve already shared our big long list of social media sites for food businesses, and our list of tips for choosing the right social media accounts for your business. Today, we look at the pros and cons of some of the bigger social media sites for your food business. Read More »
There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.
This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. Read More »
Most marketing pros will tell you…
- You should never market on Facebook without a strategy.
- You should always identify your online marketing goals and objectives.
- You should only focus on social networks that give you a positive ROI.
- And on and on and on and on.
The marketing pros are right. You should create a marketing plan according to your goals and you should always measure to make sure you’re getting money back on your investment. However, for a lot of businesses there’s no time for that and/or they know they’re not going to get a ton of return because of the nature of their industry.
If you’ve been putting off Facebook for one or both of these reasons, stop it. I say create your Facebook page now so that the search engines and your customers can at least find you. You can perfect as you go.