It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.
Wonderful Pistachios and Humor
A picture of a pistachio on its own yields little excitement. But a pistachio next to a circus elephant? We are paying attention.
Wonderful Pistachios has branded themselves well using that consistent green background and humor. Their approach translates perfectly to Facebook, too. We especially like the funny coupons they’ve issued lately.
Vita Coco Coconut Water and User-Submitted Images
You’ve likely seen this technique before, the one where a brand encourages fans to share photos of their product on social media using a hashtag. Vita Coco Coconut Water does that here. Social media users love to share photos!
POM and Recipes
Recipes and serving suggestions are essential to food business marketing. We love what POM has done with product recipes for National Pomegranate Month.
Nutella and Video
Nutella has outstanding product photos. Beautiful! They also post videos regularly, especially the type that use timelapse images and recipe instructions. Anyone hungry for a fruit and Nutella quesadilla?
Power Bar and Memes
Word graphics, memes, quoteable images…there are a few ways to describe this type of online image. Whatever you call it, Power Bar did it for awhile on Facebook and did it well. Of all the brands we feature here, it’s evident Power Bar knows its audience (athletes) and effectively posts content specifically for them.
Hickory Farms and Celebration
Hickory Farms is a gift company, so it makes sense that the company is hyper-focused on holidays and events. But wouldn’t we all benefit from recognizing all there is to celebrate?
Heinz Ketchup and Kids
The Heinz Facebook page often features adorable, funny kid photos. You can’t go wrong with pictures of puppies, kittens, or kids. Are we right?
What Facebook food marketing examples do you love? Share with us here or on social media.
About Sara Lancaster
Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.
