Who Liked Your Indie Food Product First?

Who Liked Your Indie Food Product First?

A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their  home…or garage.

What is most intriguing is how  fans of indie food behave so much like fans of indie music. Read More »

Privacy Policy and Terms and Conditions for Your Website

Privacy Policy and Terms and Conditions for Your Website

Not long ago we blogged about all the pages you need on your website including a privacy policy and a terms and conditions page. These two pages not only protect you from certain legal liabilities, but they also are helpful in earning trust from your website visitors and credibility from a search engine optimization perspective.

Privacy policies are a necessity, especially if you are asking for email addresses anywhere on your site.

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When Testimonials Hurt Your Online Image

When Testimonials Hurt Your Online Image

If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.

You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.

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