When pitching a story to a reporter, a little research goes a long way. Whether you contact a reporter with a press release or an emailed “pitch,” you must have your story idea completely thought out first.
Since reporters and editors are bombarded with pitches every day, it is imperative that your story be valuable and timed right. It is also important to send your pitch to the right person.
Here are a few tips to help you out.
Maintaining a blog and promoting a blog is no simple task. Here are three general blog promotion tools to get you started.
You may recall our previous post about Web content writing, Seven Tips for Better Web Site Content, where I talked about seven general concepts in writing Web content. Well, today I’m going to add to that list of Web content writing tips with seven more.
These are the same tips I share with clients when I first begin working on either new Web content or re-written Web content for their sites. I use these as guidelines and I hope you will see the benefit in these tips too.
A simple Google search will reveal hundreds of tips on press release writing, but determining what tips to follow can be hard to decipher. To make it easier for you, I’ve compiled these five tips to help you write a newsworthy press release.
Write what your clients want, make the search engines find you, and more.
Tip one – Need vs. want
Many businesses fill the pages of their Web site with what they think their visitors need to know, but rarely do businesses think about what the visitors actually want to know. Step back and review the basics: Can the customer easily contact you? Are the services, products, and prices readily found? Does your Web site copy actually say something or does it just talk about how great you are?