You may recall our previous post about Web content writing, Seven Tips for Better Web Site Content, where I talked about seven general concepts in writing Web content. Well, today I’m going to add to that list of Web content writing tips with seven more.

These are the same tips I share with clients when I first begin working on either new Web content or re-written Web content for their sites. I use these as guidelines and I hope you will see the benefit in these tips too.

1. Every Web page should have between 250-500 words of content. Occasionally it’s ok to go shorter or longer than that, but stick to this number as a general rule.

2. Be wary of using the same content on multiple pages. Search engines may identify your site as spam if you duplicate content.

3. Focusing on a particular set of keywords can improve search engine ranking.

4. Avoid using all caps. This can be difficult to read.

5. Avoid using too many different fonts, type sizes, and colors on your pages, but do make a point to create content that is easy to read with bulleted lists, varied sentence and paragraph length (none too long, though), headers, subheaders, etc.

6. Always include a call to action that motivates your reader to act. For example, incorporate one strong message that says “Call Me” or “Click Here” or “Buy This.” Too many messages or a weak message will get you nowhere.

7. Images can say 1,000 words. Don’t be afraid to include photos, graphs, or other images on your Web site.

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.