Not long ago we blogged about all the pages you need on your website including a privacy policy and a terms and conditions page. These two pages not only protect you from certain legal liabilities, but they also are helpful in earning trust from your website visitors and credibility from a search engine optimization perspective.
Privacy policies are a necessity, especially if you are asking for email addresses anywhere on your site.
If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.
You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.
When some people hear the word “blog,” they cringe a little. They might even roll their eyes and pick up their newspapers snapping the pages loudly so as not to hear you. Here are just a few things those blog naysayers might be caught repeating.
When your Twitter account isn’t for you personally, but rather for a business, the writing can get a little tricky. To develop a “voice” for a Twitter business account, consider some of the following ideas.
Decide On Your Company’s Twitter Personality.
Are you a respected resource providing tips and speaking in a formal tone? Are you funny and edgy trying to get others to like you in a “friend” kind of way? Are you planting little pockets of sunshine everywhere to impress your customers and network with colleagues? Decide on your voice and stick to it regardless of who does the writing.
Remember Your Style Guide.
Like with all communications, you need to stay close to your brand by following a style guide. While Twitter doesn’t allow you to write perfectly or even great, you can still write like a human. Make sure everyone who Tweets follows your company’s style preferences.
In August 2009, Wikipedia said there was 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.
Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!
Here are five ways you can earn the trust of your Web site visitors.
#1 Create a News Page
A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.