ALWAYS be writing. Practice the skill.

Stop BORING yourself. Write content you would want to read.

CLARITY matters.

When you can’t make a piece of copy jive, DELETE it and start fresh.

Take a look at web content EXAMPLES to see how others write.

Give your web content a FACE-LIFT from time to time. Don’t let web content get old.

G is for GOOGLE and how one search engine dictates the way to do business on the web.

HUMOR. Lighten up.

Get rid of jargon that only people in your industry know. Avoid INDUSTRY OVERLOAD.

Never let a good idea escape you. JOT it down!

Prove you are KNOWLEDGEABLE.

LEVERAGE your strengths. Delegate what you don’t do well.

A shoulder MASSAGE will help you write for longer. Treat yourself with kindness.

Update your website with NEW content often.

OPTIMIZE web content. Pay attention to keywords and SEO best practices.

You cannot PROOFREAD web content too many times.

Q is for QUIET, which is over-rated. Never silence your creativity.

READ web content out loud.

Use your words to SELL.

TEST different versions of web content to see what works best.

Stop UNCERTAINTY in its tracks. Write with confidence.

VIEW your web content from the perspective of the reader. What would your ideal customer say?

Never underestimate the power of one WORD.

If you can’t be EXACT, get close. Sometimes general web content works better than precise web content anyway.

YANK non-performing content from the web.

Set your website apart. Do something ZANY.

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.