Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.
The simple definition of food is “the things that people and animals eat,” but that word is flavorless. (See what I did there?) You want to stand out and be engaging and interesting to read. To keep your marketing writing fresh, use these food and food-related words (verbs, synonyms, and adjectives, etc.) to convey your meaning to customers. Read More »
Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.
On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »
The Condiment Marketing Co. works closely with Food & Drink Resources here in Denver as a marketing partner. We recently collaborated to create this Colorado market research infographic to illustrate Colorado’s demographics and how the population is ideal for market research, something FDR does at its Denver Innovation Center.
I am a woman, a mom, and the former owner of a small, specialty food business. Many of my friends are business owners in the artisan, craft food community in Denver. A lot of them are women, and some of them are also moms. Read More »
It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.
About two years ago, The Highlands Company came to The Condiment Marketing Co. (formerly No. 2 Pen), to discuss the possible ways to communicate with their 300+ affiliated consultants. Having known the folks at The Highlands Company for several years, we jumped at the opportunity to work with such a reputable organization that does such great work! While we typically work with food-focused companies, many of our clients fall outside the food/beverage industries. We enjoy the variety. Below is our career marketing case study for The Highlands Company.
According to the Federal Trade Commission (FTC), a website, social media profiles, images, and all other marketing materials are an extension of a product label. That means any health claim you make, anywhere in your marketing, must be 100% accurate or you can expect to be held accountable. Read More »
In January 2014, The Condiment Marketing Co. started a local Denver networking group called the Colorado Specialty Food Makers. From the beginning, we wanted to create a place where food industry folks could meet, learn, commiserate, and have some fun around town. Read More »