Snapchat is one of the fastest-growing social networks valued at over $16 billion with over 100 million users, and it’s perfect for food brands. Why? Brands can interact with their customers in a way that is highly engaging as well as low-cost. People gravitate toward Snapchat because the content is live, raw, and authentic. Read More »
You have a food or beverage product that you’d like to sell to consumers direct. Good for you. We like that you are a go-getter. Aside from opening your own storefront or selling at markets all year-long, your best option for selling directly to consumers is online, either through your own website or a third-party online retailer. Like all things, there are pros and cons to food and beverage ecommerce. Here are a few things to consider.
You already know that marketers insist a food business clobber social media. These 10 social media stats prove it.
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A hashtag is the # symbol used to mark keywords or topics in social media. Some hashtags are general and some are specific to your business, something called a branded hashtag.
Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.
The simple definition of food is “the things that people and animals eat,” but that word is flavorless. (See what I did there?) You want to stand out and be engaging and interesting to read. To keep your marketing writing fresh, use these food and food-related words (verbs, synonyms, and adjectives, etc.) to convey your meaning to customers. Read More »
Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.
On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »
The Condiment Marketing Co. works closely with Food & Drink Resources here in Denver as a marketing partner. We recently collaborated to create this Colorado market research infographic to illustrate Colorado’s demographics and how the population is ideal for market research, something FDR does at its Denver Innovation Center.
I am a woman, a mom, and the former owner of a small, specialty food business. Many of my friends are business owners in the artisan, craft food community in Denver. A lot of them are women, and some of them are also moms. Read More »