Can a Food Business Find Success on LinkedIn?

Can a Food Business Find Success on LinkedIn?

The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…

  1. You focus on creating business relationships, not selling your product to individual consumers.
  2. You don’t half-ass it.

To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »

Invest in Relationship Marketing

Invest in Relationship Marketing

Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”

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What They Say About ‘Make Your Food Biz Look BIG’

What They Say About ‘Make Your Food Biz Look BIG’

In January, we released our ebook, How to Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros.

We’re pleased to report that many industry pros have given us rave reviews, some of which we are sharing with you here. Thanks to all who have supported us on this book-writing journey. If you are Read More »

Seven Ways to Spring Clean Your Marketing Pantry

Seven Ways to Spring Clean Your Marketing Pantry

It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »

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