Note: As of early 2016, Colorado Specialty Food Makers took on the new name of Denver Food & Drink Collective.
The temptation in business is often to keep recipes and business practices secret. It’s as if we’re afraid our competitors are lurking around every corner waiting to snatch up our customers.
While it’s prudent to keep your competitive edge SHARP, The Condiment Marketing Co. believes that a specialty food company can successfully grow their business with the support of other food makers. That’s why we run our annual survey and why we started the Specialty Food Makers and Sellers of Denver Meetup. Read More »
‘Tis the season for pumpkin spice, crowded malls, and holiday-inspired blog content. This month you’ll find 31 blog post ideas fit for December.
1 – December 1 is World AIDS Day.
2 – What are your company’s values? Describe the culture with pictures.
3 – December 3 is International Day of Persons with Disabilities.
4 – Make a buyer’s guide for products in your industry. Share tips for how to make the right buying decision. It is the shopping season after all. (Here’s an example.) Read More »
Attorney Justin Prochnow of Greenberg Traurig, LLP in Denver graciously shared his time with us here at The Condiment Marketing Co. to describe some food marketing guidelines and appropriate health claims food brands need to understand. He also explained three things a food company can and should do to avoid the pitfalls. Read More »
Specialty food makers could certainly learn valuable lessons by watching ABC’s Shark Tank, especially when it comes to telling a food business’s story. Even if you aren’t seeking funding from celebrity investors (a/k/a “the sharks”), your ability to speak quickly and clearly about the business will assist in making the sale.
Doesn’t matter if you’re talking to consumers, retailers, or strategic partners. You’ve got less than a minute to create impact. Read More »
The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?
Read More »
1 – November is Alzheimer’s Disease Awareness Month, American Diabetes Month, Diabetic Eye Disease Month, National Epilepsy Month, National Healthy Skin Month, National Hospice and Palliative Care Month, National Marrow Awareness Month, and Movember. Talk about why one (or more) of these health issues matter.
2 – You’re only a day late to #NaNoWriMo. Why don’t you start writing the book you’ve been thinking about and use your blog to workshop a few pieces.
3 – Daylight Savings ends in November. Do you think there should be daylight savings? How does the time change impact you?
4 – Look up a patent on Google Patents for something that could intrigue your readers. For example, I’d like to know more about how brakes on a roller skate work.
Bonus Tip from Matthew Titus
“Be sure you have analytics set up and are collecting data about your site’s visits. Traffic sources by type, referrer, and even what pages visitors exit your site from can help you better determine what content to write, and how to organize your navigation and/or pages.”
– Matthew Titus, SEOM and Interactive Marketing Strategist at SEOM Solutions, Inc.
Read More »
It looks as though Google+ is here to stay, at least for the near future. Specialty food brands have a real opportunity to spread their brand on the web if they dig into it. Don’t believe me? Then keep reading. Read More »
Most marketing pros will tell you…
- You should never market on Facebook without a strategy.
- You should always identify your online marketing goals and objectives.
- You should only focus on social networks that give you a positive ROI.
- And on and on and on and on.
The marketing pros are right. You should create a marketing plan according to your goals and you should always measure to make sure you’re getting money back on your investment. However, for a lot of businesses there’s no time for that and/or they know they’re not going to get a ton of return because of the nature of their industry.
If you’ve been putting off Facebook for one or both of these reasons, stop it. I say create your Facebook page now so that the search engines and your customers can at least find you. You can perfect as you go.
Once you’ve gotten your page created (check out Facebook’s instructions), follow these five down and dirty Facebook content tips to get you going fast. Read More »
The 2013 Condiment Marketing Survey is now closed. To be the first to see the report (a mid-December release), please sign up for our newsletter.
The bottle here is empty. Clear glass. A generic cork stopper. I’m not saying the bottle isn’t awesome. I’m saying the bottle is missing a few things.
That’s exactly how it is for specialty food companies that market their product in a vacuum. Read More »
This fall The Condiment Marketing Co. had the privilege of working with Epicurean Butter, a compound butter producer out of Denver. In this project, we looked at one of the company’s most popular products — Black Truffle Butter. Read More »