Most businesses have become very aware of the potential buying power that the millennial generation holds. This holds true for those of us in the food industry, too. But what’s hype and what’s real? Read More »
Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”
In January, we released our ebook, How to Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros.
We’re pleased to report that many industry pros have given us rave reviews, some of which we are sharing with you here. Thanks to all who have supported us on this book-writing journey. If you are Read More »
It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »
You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »