The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?
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1 – November is Alzheimer’s Disease Awareness Month, American Diabetes Month, Diabetic Eye Disease Month, National Epilepsy Month, National Healthy Skin Month, National Hospice and Palliative Care Month, National Marrow Awareness Month, and Movember. Talk about why one (or more) of these health issues matter.
2 – You’re only a day late to #NaNoWriMo. Why don’t you start writing the book you’ve been thinking about and use your blog to workshop a few pieces.
3 – Daylight Savings ends in November. Do you think there should be daylight savings? How does the time change impact you?
4 – Look up a patent on Google Patents for something that could intrigue your readers. For example, I’d like to know more about how brakes on a roller skate work.
Bonus Tip from Matthew Titus
“Be sure you have analytics set up and are collecting data about your site’s visits. Traffic sources by type, referrer, and even what pages visitors exit your site from can help you better determine what content to write, and how to organize your navigation and/or pages.”
– Matthew Titus, SEOM and Interactive Marketing Strategist at SEOM Solutions, Inc.
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It looks as though Google+ is here to stay, at least for the near future. Specialty food brands have a real opportunity to spread their brand on the web if they dig into it. Don’t believe me? Then keep reading. Read More »
Most marketing pros will tell you…
- You should never market on Facebook without a strategy.
- You should always identify your online marketing goals and objectives.
- You should only focus on social networks that give you a positive ROI.
- And on and on and on and on.
The marketing pros are right. You should create a marketing plan according to your goals and you should always measure to make sure you’re getting money back on your investment. However, for a lot of businesses there’s no time for that and/or they know they’re not going to get a ton of return because of the nature of their industry.
If you’ve been putting off Facebook for one or both of these reasons, stop it. I say create your Facebook page now so that the search engines and your customers can at least find you. You can perfect as you go.
Once you’ve gotten your page created (check out Facebook’s instructions), follow these five down and dirty Facebook content tips to get you going fast. Read More »
The 2013 Condiment Marketing Survey is now closed. To be the first to see the report (a mid-December release), please sign up for our newsletter.
The bottle here is empty. Clear glass. A generic cork stopper. I’m not saying the bottle isn’t awesome. I’m saying the bottle is missing a few things.
That’s exactly how it is for specialty food companies that market their product in a vacuum. Read More »
This fall The Condiment Marketing Co. had the privilege of working with Epicurean Butter, a compound butter producer out of Denver. In this project, we looked at one of the company’s most popular products — Black Truffle Butter. Read More »
1 – Share your bucket list.
2 – Gear up for Blog Action Day. Do something for the greater good on your blog.
3 – What blogging challenges do you want to overcome? Share your troubles.
4 – October is National Book Month! How can you recognize it?
Bonus Blogging Tip from Ilise Benum
“I often find blog-worthy material in the LinkedIn discussion groups I participate in. Whether I initiate the discussion or not, I choose a question I know is relevant to my prospects, summarize a few useful answers (and get permission from those who posted them), then wrap it all up into a blog post with my own perspective woven in.”
–Ilise Benum of Marketing-Mentor.com
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The proverbial “800 pound gorilla” of the e-commerce business is slowly but surely moving into the grocery business. Read More »
Over on our food blog, Saucy Dipper, we receive quite a few pitches from media and PR pros. Some pitches are written well. Some are written amazingly well. And others aren’t written at all — they’re simply a regurgitation of an official press release or invitation. Read More »
Web Content Tip #1 – Add your phone number to your header. Make it easy for potential customers to contact you. Very easy.
Web Content Tip #2 – Include a mailing address on your contact page, post your picture on the about page, and publish real testimonials throughout the site. All of these items will help your visitors to trust you.
Web Content Tip #3 – Start most of your sentences with “you” or active verbs.
Web Content Tip #4 – Have a link to your home page and contact page in the navigation bar. Keep your navigation bar consistent throughout your website.
Web Content Tip #5 – Every important page needs a creative headline that addresses the reader’s problem. Don’t say “Home” on your home page. Say something more intriguing like, “Your Source for Sunshine When There Is None.” Read More »