It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry.

  1. Cull social media connections for irrelevant, stale, and inactive profiles. Try Twitter Karma to unfollow inactive Twitter accounts. Create a Facebook list to organize pages you follow and want to interact with.
  2. Read through every page of your website to make sure content is up to date and accurate.
  3. Along those same lines, make sure every link works correctly. There are WordPress plugins and other tools to help you. Google “broken link checker” for more info.
  4. Did you know Google could penalize your site for not having a responsive website? Maybe it’s time for a new design.
  5. Go through your email and get caught up on unread newsletters and articles. Get inspired!
  6. Freshen up your marketing materials. Does your wording reflect where your business is today? Do you need new food photography?
  7. Make a marketing to-do list. Get creative. Is there something new you can try? Read 56 Food Marketing Tactics for ideas.

Happy cleaning!

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.