You have a food or beverage product that you’d like to sell to consumers direct. Good for you. We like that you are a go-getter. Aside from opening your own storefront or selling at markets all year-long, your best option for selling directly to consumers is online, either through your own website or a third-party online retailer. Like all things, there are pros and cons to food and beverage ecommerce. Here are a few things to consider.
You researched and did the work and your hot sauce has found its way into some great retailers. Retailers do what retailers do…order product, stock shelves, and send you a check. But your relationship (and your bottom line) can be so much more than just that. Maximize your relationship by working as a marketing partner with your retailers. Read More »
You have the world’s best hot sauce. Your customers are loyal and enthusiastic, and you’re ready to see it on the shelves of a retail store. Retailers will eventually seek you out, but for now, it’s up to you to find and convince them to buy your product. The secret to getting your first retailer is to do your research and be prepared. Read More »