Say No to Jargon – Delete These 7 Generic Statements from Your Website

Say No to Jargon – Delete These 7 Generic Statements from Your Website

We know you provide the best product for the best price, but what else?

In this second post in my series of posts on how to avoid industry jargon on your website, I’m assigning you a task. Delete the following generic statements from your website content.

1. Company dedicated to quality.

2. We are the best in the industry.

3. Services tailored to your needs. Read More »

A Campaign Against Industry Jargon

A Campaign Against Industry Jargon

Your website called. It’s annoyed with all those buzzwords, acronyms, and six syllable words in its content. Your website said that it’s dying for creativity and language that the search engines can index. Most importantly, your website said you’ve scared away customers with all that jargon.

In the next several posts I’ll be talking about how industry jargon and buzzwords bring down your website and your marketing efforts. First up, let’s talk about what it all means. Read More »