The Digital Age of Press Releases
Today’s press releases are just as important (if not more important) for your online presence as they are for creating awareness for your business within traditional media. With the evolution of the digital age, it’s time to rethink how you distribute press releases.
Create a News Section on your own Web site
Add your press releases to your own Web site. Not only is this great for adding valuable content to your Web site, but it gives your site a little bit of credibility too. If a potential customer or even a member of the media visits your site, they are likely to view these pages as less biased and less like your typical marketing copy.