The New York Times published an article about celebrities and politicians who ask staff or hire writers to manage their Twitter accounts. The article mentioned that Britney Spears, 50 Cent, and even Alltop.com chief executive Guy Kawasaki rely on hired Twitterers.
The reality is that ghost Tweeting is not new. From the start of Twitter, busy professionals have relied on others to update their streams with novel and inspiring ideas and links.
Yes, Twitter is about building relationships, learning, and entertainment, but let’s be honest here, it’s about marketing too. Where there is marketing there is a copywriter, right?
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Written content is the most important aspect of your Web site. Before you hire a Web site designer or programmer, consider your goals for a Web site and the kind of content you will need on your site to reach those goals.
For example, is your goal to sell more products on your site? Is your goal to simply provide driving directions to your office? Or, is your goal to create a Web site that has a high volume of visitors so you can earn advertising revenue?
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Your birthday is all about you.
And the cake your loved ones buy is all about you too. For example, your cake is your favorite flavor. Your birthday cake has candles to represent each year of your life. You get to eat the first piece and while everyone eats their piece, they think of you and how much they love you.
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It’s true that your blog is an avenue for bringing search traffic and hopefully new customers to your Web site. It’s also true that your blog posts should be compelling in order to keep your readers coming back and to drive your readers to action.
But how good of a following will you and your business build if all of your posts are impersonal, repetitive, and only try to sell something?
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Some newsletters are informative and several pages long while others are very short and only include a brief marketing message. It doesn’t matter if you mail or e-mail your company newsletter, keeping in touch with your target market is important in whatever kind of business you operate.
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