Pledge: Spare the Web from Haphazard Copy and Design {IMAGE}

Pledge: Spare the Web from Haphazard Copy and Design {IMAGE}

What do you think of websites with these features?

  • White text on black background
  • Super long paragraphs with no real point
  • Pictures that don’t match headlines

If you are anything like me and my graphic designer friend Anna Schmohe of Studio Schmo, then you probably believe that black backgrounds, endless paragraphs, and pointless headlines are wrong! You probably also believe that web content and web design are integrally linked. You can’t succeed online unless you succeed at both writing and design.

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How to Write Online Product Descriptions that Work

How to Write Online Product Descriptions that Work

You’ve started an online store, and you believe your products are so great they should sell without much “selling” at all. They’re that good.

But what happens when quality products don’t sell online?

When this happens it’s time to put your copy to work. The following tips will help you write effective online product descriptions.

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Food Bloggers Who Know How to Dish

Food Bloggers Who Know How to Dish

There are more than a million food-related blogs, according to blog directory Technorati. The overwhelming majority of these are amateur food blogs, but some bloggers are professionals that use their blog to make money through affiliate marketing and product sales (especially cookbook sales). Others use their blog to promote a business such as a restaurant or photography business.

Let’s take a look at two successful bloggers who use their posts to support and promote their products and businesses.

101 Cookbooks: THE Food Blog Example to Behold

successful food blog example

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Cut Home Page Clutter: Animal Rescue Web Content Examples

Cut Home Page Clutter: Animal Rescue Web Content Examples

Creating a business website means a balancing act where you include large amounts of information without overwhelming visitors. Keep your sites clutter-free, I say. With the right navigation and content organization, you can say all you need to say without overwhelming your home page.

The following animal rescue websites have the kind of clutter-free home pages that any organization would benefit from. Let’s take a closer look. Read More »