Over on our food blog, Saucy Dipper, we receive quite a few pitches from media and PR pros. Some pitches are written well. Some are written amazingly well. And others aren’t written at all — they’re simply a regurgitation of an official press release or invitation. Read More »
Web Content Tip #1 – Add your phone number to your header. Make it easy for potential customers to contact you. Very easy.
Web Content Tip #2 – Include a mailing address on your contact page, post your picture on the about page, and publish real testimonials throughout the site. All of these items will help your visitors to trust you.
Web Content Tip #3 – Start most of your sentences with “you” or active verbs.
Web Content Tip #4 – Have a link to your home page and contact page in the navigation bar. Keep your navigation bar consistent throughout your website.
Web Content Tip #5 – Every important page needs a creative headline that addresses the reader’s problem. Don’t say “Home” on your home page. Say something more intriguing like, “Your Source for Sunshine When There Is None.” Read More »
This month I’m excited to have a bonus tip from CRO copywriter Joanna Wiebe of Copy Hackers. If you have not read the Copy Hackers blog, you’re missing out. Truly.
Now that that’s out of the way let’s get to those daily blog post ideas for September. Fall is here, and it’s time to school your blog.
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1 – Notice the way I used the word “school” in the sentence above as a verb. That’s not something your English teacher would approve of, but it sure is fun to use slang. Take a trip over to Urban Dictionary and come up with blog post ideas based on slang terms (that are not totally unprofessional).
2 – September 2nd is Labor Day in the United States. Take a break from writing. Post a picture instead.
BONUS BLOGGING TIP!
“Keep an eye on your analytics. When you’re creating content, it’s easy to let yourself write about any old topic and then go see what keyword phrase to associate with it, but we’ve found a reliable way to select topics that people will care about is to go into Google Analytics and see which of our posts are bringing in the most traffic. For example, we get TONS of visitors to our old post on writing App Store descriptions, so we’re currently interviewing app creators for a new post on promoting your app.” — Joanna Wiebe of Copy Hackers
Getting someone to click on your link and read your content is at the crux of any content marketing effort. That’s why good headlines are something to be admired. They are something to study.
Headline Example #1: Giant Snails Found In Texas, But Don’t Freak Out
Well, I wasn’t going to freak out, but now that you mentioned it I might! I’m intrigued by this headline – not only because it appeared on Time.com – but because it’s so specific and conversational. This sounds like something I would say to my friend.
Headline Example #2: 20 Years Ago, Tupac Broke Through
How is it possible that 20 years have passed since “Keep Ya Head Up”? I clicked on this NPR link because my college friends and I spent many-a-night with Tupac in the background. Those are some powerful memories. Read More »
A big THANK YOU to a few of my blogging chums who shared a blogging tip this month. All four of these shared tips are in italics so you can see all the great stuff that’s coming in from other bloggers. If you have an idea or tip you’d like to share, send it my way. I’d be glad to link to you.
Now, here we go! 31 blog post ideas for August…
1 – Make a series of one-minute videos. Every video could address a frequently asked question.
2 – It’s Cataract Awareness Month, MedicAlert Awareness Month, National Immunization Awareness Month, Psoriasis Awareness Month, and Spinal Muscular Atrophy Awareness Month.
3 – Get outside and play a yard game. What skills do you need for the game that you also need in life and work?
4 – Marijke Vroomen Durning of Nurse Turned Writer looks at the daily news to see if there is anything that would interest her blog readers. You should do the same!
5 – 10 ways working with you is better than going to the dentist. Think about it.
Read More »