Attorney Justin Prochnow of Greenberg Traurig, LLP in Denver graciously shared his time with us here at The Condiment Marketing Co. to describe some food marketing guidelines and appropriate health claims food brands need to understand. He also explained three things a food company can and should do to avoid the pitfalls. Read More »
Specialty food makers could certainly learn valuable lessons by watching ABC’s Shark Tank, especially when it comes to telling a food business’s story. Even if you aren’t seeking funding from celebrity investors (a/k/a “the sharks”), your ability to speak quickly and clearly about the business will assist in making the sale.
Doesn’t matter if you’re talking to consumers, retailers, or strategic partners. You’ve got less than a minute to create impact. Read More »
The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
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On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?
1 – November is Alzheimer’s Disease Awareness Month, American Diabetes Month, Diabetic Eye Disease Month, National Epilepsy Month, National Healthy Skin Month, National Hospice and Palliative Care Month, National Marrow Awareness Month, and Movember. Talk about why one (or more) of these health issues matter.
2 – You’re only a day late to #NaNoWriMo. Why don’t you start writing the book you’ve been thinking about and use your blog to workshop a few pieces.
3 – Daylight Savings ends in November. Do you think there should be daylight savings? How does the time change impact you?
4 – Look up a patent on Google Patents for something that could intrigue your readers. For example, I’d like to know more about how brakes on a roller skate work.
“Be sure you have analytics set up and are collecting data about your site’s visits. Traffic sources by type, referrer, and even what pages visitors exit your site from can help you better determine what content to write, and how to organize your navigation and/or pages.”
– Matthew Titus, SEOM and Interactive Marketing Strategist at SEOM Solutions, Inc.
It looks as though Google+ is here to stay, at least for the near future. Specialty food brands have a real opportunity to spread their brand on the web if they dig into it. Don’t believe me? Then keep reading. Read More »